Minimum Viable Product (MVP) - What is it? Why is it useful in Product Development?

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In the fast-paced world of product development, the need to innovate, create, and launch new products swiftly is paramount. However, the process of bringing an idea from concept to market can be complex, costly, and riddled with uncertainty. This is where the concept of a Minimum Viable Product (MVP) comes to the rescue.

What is a Minimum Viable Product (MVP)?

A Minimum Viable Product (MVP) is a strategy that prioritizes getting the most basic version of a product or feature to market as quickly as possible. It is a fundamental concept in the Lean Startup methodology popularized by Eric Ries. The MVP typically includes just enough features to address the core problem or need it aims to solve, without any additional frills or unnecessary complexities.

For example, during one of the business trips, Raido stayed at a hotel where he found this interesting product shown on the images below. It is a ladder for emergency exit in case of a fire. A great example of an older MVP as it addresses the core problem which is getting out of the building during fire but it doesn’t have any extra features like comfortability, modern look etc. You can find our thoughts on the product in our LinkedIn post where we covered it in a bit more detail.

Rope ladder for emergency exit. MVP Minimum Viable Product
Minimum Viable Product - Emergency exit rope ladder
MVP - rope ladder emergency exit

MVP benefits in Product Development?

1. Faster Time to Market

One of the most significant advantages of using a Minimum Viable Product is the speed at which you can get your product in front of the users. By avoiding time-consuming development of advanced features and focusing on the core value proposition, you reduce development time and can launch sooner.

2. User-Centered Design

With a Minimum Viable Product, you're able to gather real-world feedback. This feedback loop is invaluable, as it helps you understand how well your product addresses users' needs and what improvements are necessary. It's a direct path to learning and adapting. This user-centered approach results in products that are more likely to succeed in the market.

3. Reduced Risk

Since you're not heavily investing in a fully-featured product from the outset, you minimize financial and resource risks. If the MVP doesn't resonate with users, it's easier to pivot or make changes without major losses.

4. Cost-Effective Development

Minimum Viable Products are cost-effective because they require fewer resources to build and maintain. It allows for prudent allocation of resources while staying within budget constraints.

5. Market Validation

An MVP can help validate the market demand for your product. If it gains traction and satisfies a genuine need, it provides a solid foundation for future development.

6. Iterative Improvement

Rather than building a product in isolation and hoping for the best, MVPs encourage an iterative development process. You can release subsequent versions of your product with added features, gradually improving it based on user feedback.


In today's competitive landscape, the ability to adapt and innovate quickly is key to success in product development. A Minimum Viable Product (MVP) is an indispensable tool for achieving this. By creating a simplified version of your product, you can test your concept, gather vital feedback, and make informed decisions on how to move forward. It is a strategy that not only accelerates time to market but also mitigates risks, ensures user-centric design, and paves the way for future product success.


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